From the article: ". . . the word “align” in today’s workplace has become a code word for “command and control.” It’s become a euphemistic way of expressing a raw power relationship, usually meaning: “Do this or you’ll be out of here pronto.” In today’s workplace, despite pretensions of greater transparency, words often don’t mean what they seem. A series of fictions disguise what’s really going on. The cost of using these fictions is surprisingly high.
The article is here: http://www.forbes.com/sites/stevedenning/2013/12/16/the-surprisingly-high-cost-of-fictions-in-todays-workplace/
A handy guide to other codewords in widespread use in hierarchical bureaucracy is
The Dictionary of Corporate Bullshit: An A to Z Lexicon of Empty, Enraging, and Just Plain Stupid Office Talk by Lois Beckwith, (Three Rivers Press, 2006).
Happy holidays!